So let's start off simple, what is the Hierarchy of Needs? The hierarchy is a list of things that we, as humans, typically seek out in life. Each of these things resides on a different tier of the hierarchy more basic things lie on the lower levels while more needs more focused towards self-actualization are towards the top. These needs, in order from the most basic to the most casual are as follows: Physiological, Safety, Love/Belonging, Esteem, and then Self-Actualization sits atop the Hierarchy, and within that tier lay things that relate to establishing who we are. Maslow argued that if we did not fulfill the needs in a lower category, there was no way we could fulfill the needs in higher categories which lead to us being content in life.
How does this relate to our everyday life, though? Well first let me give you one of the most basic examples I could provide. Imagine you're sitting in a classroom during a lecture. It's not particularly exciting, but not boring by any means. Suddenly you realize you're quite thirsty, so you start thinking about how thirsty you are, and where the nearest place for you to get water from is. Later when you try to recall what the teacher was saying during that portion of the lecture, you're unable to recall it. This is Maslow's Hierarchy in action. Your basic need for water took over your higher-tiered need for achievement and education! Furthermore, if you were without a companion, things like determining who you are and other high-tiered needs would take backseat to finding love.
Another question to be posed is 'Can other people use these needs against us'? Unfortunately, if Maslow is indeed correct about his hierarchy then this would be easily used against us by corporations or people trying to sell us things. Have you ever heard the time-tried and tested advice, 'Never go to the supermarket on an empty stomach'? This phrase (though likely not directly) refers to Maslow's concept. The need to for food is such a basic one that the stage on the hierarchy that prevents us from spending to much is higher up, and so we spend more money on food than we would typically if we were full or not hungry. This is also why in most every supermarket or grocery store (even IKEA is doing it now!) you'll find some sort of restaurant/fast food place. This is the grocery store working to earn more money by getting you to spend money on not only groceries, but the restaurant's food as well! It's a brilliant plan on the part of businesses, but something awful for your wallet. So be aware of your surroundings, it's easy to fall into this clever marketing strategy's trap, but being attentive and making sure you watch what you spend is key.
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